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  Level II - Year II
   
 
   Operations and Contemporary Management: (Click here to expand)
 
Module Title : Operations and Contemporary Management
Module Leader : Alison Bragg
Module Code : CORP2165
30 Credits – Level : 2
     

Module Descriptions :

This is the introductory course in management and operations. The course is designed to provide students with an overview of the management function and its role in organisations and society. The module will introduce the latest management ideas, theories and practice in an interesting and relevant manner, whilst still retaining the best of traditional management thinking. It will also focus on the operations function, which is at the heart of all enterprises, whether manufacturing or service based. Unless this core function is carried out effectively, there is little hope that the rest of the organization as a whole will be effective.

 

The module content will include:

 

Innovative Management for Turbulent Times
The Evolution of Management Thinking
Management and Corporate Culture
Managing in a Global Environment
Managing Ethics and Social Responsibility
Managerial Planning and Goal Setting
Designing and Managing Adaptive Organisations
Managing Change and Innovation
Managing Diversity
From Management to Leadership
Motivating Employees
Managing Operations
Enhancing Service & Manufacturing Productivity
Applying Planning and Control Techniques
Managing Quality and Performance

 

Assessment Criteria :

Other Coursework 1 - Group Report. 2000 words maximum.

Weighting 25%. The component receives a mark.

 

Other Coursework 2 - Individual Essay. 1500 words maximum.

Weighting 25%. The component receives a mark.

 

Unseen Examination 1 - Examination of 180 minutes

Weighting 50%. The component receives a mark.

   Business Research Issues and Analysis : (Click here to expand)
Module Title : Business Research Issues and Analysis
Module Title : Martin Beckinsale
Module Code : CORP2181
15 Credits – Level : 2
     

Module Descriptions :

The Business Research Issues and Analysis module provides an overview of the research process in business. It equips students with the necessary tools and techniques to prepare a business research proposal, execute this proposal, and analyse and interpret the data. It prepares students to analyse business problems and opportunities in general via a rigorous research process. After completing this module, students should have developed a critical mind and the research skills necessary for evaluation, synthesis and analysis. The module encourages students to become better independent learners.

 

This module will include lectures, tutorials, and computer laboratory work. The lectures explain and illustrate concepts and theories in business research. The tutorials provide opportunities for small group discussions and project presentation. The computer laboratory allows students to practice the use of Microsoft Excel in resolving managerial issues.

 

Assessment Criteria :

Other Coursework 1 - Report

Weighting 60%. The component receives a mark.

 

Other Coursework 2 - Research Proposal

Weighting 20%. The component receives a mark.

 

Phase Test 1 - Phase test, duration 60 minutes.

Weighting 20%. The component receives a mark.

 

Please note that assessment information is subject to change.

   Entrepreneurial Business Through Innovation Today : (Click here to expand)
Module Title : Entrepreneurial Business Through Innovation Today
Module Leader : Alison Bragg
Module Code : CORP2167
15 Credits – Level : 2
     

Module Descriptions :

This module introduces the concepts of entrepreneurial practice from an individual, team and organisational perspectives. It also provides opportunities for individuals and teams to explore the impact of entrepreneurial practices in different contexts. Additionally, the module will equip students to think conceptually and critically about the role of the individual in developing entrepreneurial practices in India and internationally. Participating students will be able to demonstrate an ability to apply the concepts of entrepreneurship through action-learning.

 

 

 

Assessment Criteria :

Other Coursework 1 - Individual Presentation

Weighting 20%. The component receives a mark.

 

Other Coursework 2 - Individual Presentation

Weighting 30%. The component receives a mark.

 

Other Coursework 3 - Group 2000 word report and presentation

Weighting 50%. The component receives a mark.

 

Please note that assessment information is subject to change.

 
   Brand Management : (Click here to expand)
Module Title : Brand Management
Module Title : Lynn Stainsby
Module Code : MARK 2313
30 Credits – Level : 2
     

Module Descriptions :

Brands are facing challenging times - and this module's aim is to equip students with an understanding of the models and frameworks necessary for them to understand, develop and grow brands in a variety of organisational contexts. Structured to combine new product development and innovation, and subsequent brand development, the module allows the student to develop creative thinking skills and related business acumen. A combination of teaching and learning techniques will be utilised - including contemporary case studies, videos and role play. The theory will be explained and applied by tutors who have relevant experience managing products and brands for well-known companies. Would you like to be equipped with the necessary skills and knowledge to develop new products, set strategies for brands and manage them? If so, then this module is for you

 

Assessment Criteria :

Other Coursework 1 - Activity Journal
Weighting 20%. The component receives a mark.

 

Other Coursework 2 - Concept Board & Proposal
Weighting 20%. The component receives a mark.

 

Phase Test 1 - Phase Test (duration 60 minutes)
Weighting 20%. The component receives a mark.

 

Unseen Examination 1 - (duration 180 minutes)
Weighting 40%. The component receives a mark.

 

Please note that assessment information is subject to change.

   Performance Measurement in Organisations : (Click here to expand)
Module Title : Performance Measurement in Organisations
Module Title : Victoria Zhou
Module Code : ACFI 2208
30 Credits – Level : 2
     

Module Descriptions :

This module examines the measurement of organisational performance in the commercial, public and not for profit sectors. It also examines financial and non-financial measures looking at social accounting and ethics as well as traditional accounting frameworks.

 

It develops the critical and analytical skills in recognising the inter-relationships between accounting and non-financial performance and operations of organisations.

 

It will look at commercial organisations charities and other not-for-profit enterprises and will involve considerable in depth studies of specific organisations.

 

It will examine the mechanisms for internal performance measurement and the achievement of managerial performance when making decisions.

 

Assessment Criteria :

IEssay 1 - 2000 word essay
Weighting 25%. The component receives a mark.

 

Other Coursework 1 - Group report - 2000 words
Weighting 25%. The component receives a mark.

 

Other Coursework 2 - Business problem - 2000 words
Weighting 25%. The component receives a mark.

 

Phase Test 1 - 1 hour phase test
Weighting 25%. The component receives a mark.

 

Please note that assessment information is subject to change.

   Business Economics : (Click here to expand)
 
Module Title : Business Economics
Module Title : Andy Rees
Module Code : CORP2131
15 Credits – Level : 2
     

Module Descriptions :

The module provides an economic framework for the analysis of decision making within the firm. The economist's view of the world - as encapsulated in economic ideas, concepts, theories and models - helps us to understand more fully those aspects of behaviour which are the very essence of business activity: namely, production and consumption. Economics provides a framework of analysis to be used in interpreting and explaining business related issues..

 

The module predominantly uses a microeconomic approach to explain the workings of the firm and its environment. Students will already have studied some basic economics within the first year Business Environment module. This module will build upon and develop the economic concepts introduced in that module.

 

In focussing on production and consumption, the module will seek answers to such key questions as:

How can we explain what underlies consumer behaviour?
What factors affect consumer demand for goods and services?
To what extent is a person's demand influenced by changes in income or in the prices of competitive goods?
How do firms organise themselves to meet consumer demands?
What factors influence a firm's goals and behaviour?
What is the relationship between a firm's output, its cost and profitability?
How do firms decide on their pricing strategy?
How might the structure of the market in which a firm operates affect its conduct and performance?
How can a firm influence the degree of competition in the market place?

 

Assessment Criteria :

Other Coursework 1 - Assignment
Weighting 20%. The component receives a mark.

 

Other Coursework 2 -
Weighting 30%. The component receives a mark.

 

Unseen Examination 1 - Examination of 120 minutes (2200 words)
Weighting 50%. The component receives a mark.

 

 

Please note that assessment information is subject to change.

   Buyer Behaviour : (Click here to expand)
 
Module Title : Financial Institutes and Markets
Module Leader : Jane Viccars
Module Code : CORP2518
15 Credits – Level : 2
     

Module Descriptions :

This module aims to provide an introduction to the various concepts and theories developed by the study of Buyer Behaviour and a consideration of how they may be used to achieve marketing objectives. These aims are achieved by providing examples from a range of concepts and demonstrating their practical application. This activity creates insight into a variety of buying processes and shows how marketing operations may affect buyers' decisions.

 

Assessment Criteria :

Other Coursework 1 - Individual report, 2000 words plus leaflet
Weighting 20%. The component receives a mark.

 

Other Coursework 2 - Group Presentation. Formative with written and verbal feedback followed by assessed group report
Weighting 20%. The component receives a mark.

 

Other Coursework 3 -
Weighting 5%. The component receives a mark.

 

Other Coursework 4 - Individual Lecture Test
Weighting 5%. The component receives a mark.

 

Unseen Examination 1 - Duration 120 minutes
Weighting 50%. The component receives a mark.

 

Please note that assessment information is subject to change.

   International Marketing : (Click here to expand)
 
Module Title : International Marketing
Module Leader : Robert Bradshaw
Module Code : MARK 2312
15 Credits – Level : 2
     

Module Descriptions :

On completion of this module you should thoroughly understand the complexity of international marketing. This module addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement. A range of topics are covered to build your understanding of the relevant theory as well as your ability to apply concepts and techniques.

 

Assessment Criteria :

Other Coursework 1 - group report.
Weighting 30%. The component receives a mark.

 

Phase Test 1 - Multiple choice, duration 60 minutes Weighting
30%. The component receives a mark.

 

Unseen Examination 1 - Duration 120 minutes
Weighting 40%. The component receives a mark.

 

Please note that assessment information is subject to change.

   Buyer Behaviour : (Click here to expand)
 
Module Title : Buyer Behaviour
Module Title : Jane Viccars
Module Code : MARK2303
15 Credits – Level : 2
     

Module Descriptions :

This module aims to provide an introduction to the various concepts and theories developed by the study of Buyer Behaviour and a consideration of how they may be used to achieve marketing objectives. These aims are achieved by providing examples from a range of concepts and demonstrating their practical application. This activity creates insight into a variety of buying processes and shows how marketing operations may affect buyers' decisions.

 

 

Assessment Criteria :

Other Coursework 1 - Individual report, 2000 words plus leaflet
Weighting 20%. The component receives a mark.

Other Coursework 2 - Group Presentation. Formative with written and verbal feedback followed by assessed group report
Weighting 20%. The component receives a mark.

 

Other Coursework 3 -
Weighting 5%. The component receives a mark.

 

Other Coursework 4 - Individual Lecture Test Weighting 5%. The component receives a mark.

 

Unseen Examination 1 - Duration 120 minutes
Weighting 50%. The component receives a mark.

 

Please note that assessment information is subject to change.

  Retail Business : (Click here to expand)
 
Module Title : Retail Business
Module Leader : Mohammed-Hanif Patel
Module Code : MARK2317
15 Credits – Level : 2
     

Module Descriptions :

The module introduces students to the analysis of internal and external factors in various sectors in the constantly changing world of retailing. It considers the recent historical and societal context of retailing, looks at current developments and invites students to speculate on different futures for this dynamic industry.

 

There are two important aspects to this module. Students will be introduced to the role of entrepreneurialism in successful retail organisations and will consider the personal attributes and skills needed to be successful. Finally, successful businesses depend on satisfied customers returning to buy again. Creating a valuable customer relationship is a critical feature of a successful business strategy and so students must develop an understanding of the complex relationship between managing customers' expectations and providing a profitable level of customer service. A continual theme running through the module is the development of students' information handling abilities and their use of a range of theoretical models and tools to analyse specific retail problems.

 

Assessment Criteria :

Other Coursework 1 - Individual Article - 3 pages of A4
Weighting 30%. The component receives a mark.

 

Other Coursework 2 - Individual PRESTCOM Analysis - 4 pages of A4
Weighting 50%. The component receives a mark.

 

Other Coursework 3 - Individual Biographical Research - 2 pages A4
Weighting 20%. The component receives a mark.

 

Please note that assessment information is subject to change.

 
 
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