Module Title	:	Contemporary Business Issues
Module Code	:	CORP2501
30 Credits – Level	:	3

Module Descriptions :

This module is designed to address a number of contemporary and challenging issues facing business today. In particular, it aims to provide students with a deeper appreciation of the role of business in society, together with an insight into alternative economic and social structures. It specifically aims to challenge many implicit assumptions and accepted norms.

 

The analytical model employed views business as only one component within an interlocking system with government and society, in which all three components operate and interact with a complex and dynamic external environment, and in which national sovereignty is increasingly under attack.

 

Assessment Criteria :

Module Title	:	E - Business
Module Code	:	CORP3500
15 Credits – Level	:	3

Module Descriptions :

The E-Business module provides an insight into the key managerial issues facing business organisations as they address the challenges of electronic business within the new connected economy.

 

E-Business is designed to provide students with a broad understanding of e-business concepts, including the economics of the new economy, the implications for functions such as marketing, operations management, and HRM. It will also encourage students to explore new business models that exploit Internet technologies, and examine some of the legal, ethical and regulatory issues. Finally it speculates on the future prospects and directions for E-Business.

 

For Full-Time students the course will run as a series of weekly hour lectures that will make use of the Internet to illustrate the lecture content. Student will also participate in tutorials every 2 weeks that will include case discussion sessions and presentations from student groups. Students will be expected to prepare for these sessions. Part-Time students will have a weekly hour lecture that will include case discussions, laboratory work on the Internet and group presentations.

 

Assessment Criteria :

Module Title	:	Creative Actions In Organisations
Module Code	:	CORP3506
15 Credits – Level	:	3

Module Descriptions :

This module’s aim is to introduce Level 3 students of business to ‘new ways of seeing’ their external and internal business environments. The emphasis is on experiential learning, for example cross - cultural negotiations. Participants will practice techniques for:

 

	Exploring their external business environments - such as their industry networks - in novel ways that maximise value to customers in global markets
	Developing creative organisational climates that will encourage the implementation of new internal processes and the learning of new skills
	Understanding networks and relationship marketing techniques that provide sources for new ideas - both downstream and upstream
	Demonstrating both entrepreneurial (growth in small firms) and intrapreneurial (renewal/transformation in large organisations) behaviour.

 

Assessment Criteria :

Module Title	:	Principles of Business Finance
Module Code	:	ACFI 3218
30 Credits – Level	:	3

Module Descriptions :

Finance can be simply described as the branch of economic science concerned with the acquisition of money, the allocation and management of money resources, and the maximisation of wealth via optimum investment decision-making. Therefore, by definition, financial decision-making is crucial for all companies as the successful choice of money resources and implementation of investment decisions will secure survival and expansion of the business entity.

 

This module introduces students to the main principles of financial decision-making and the key characteristics of the modern financial system. Using normative economic theory as the basic philosophical foundation, students are introduced into the three essential parts of corporate finance, namely:

 

The financing decisions

The dividend policy, and

The investment decisions

 

This module complements students’ knowledge of financial management theories learnt in the ACFI1202 (Introduction to Accounting) and ACFI2206 (Introduction to Financial Management) modules in the second year of their studies.

 

Assessment Criteria :

Module Title	:	Accounting and Finance Project
Module Code	:	MARK2303
15 Credits – Level	:	2

Module Descriptions :

A dedicated, academic approach to a traditional, honours level project in Accounting or Finance that provides a unique opportunity for directed private study. Students will lead the module in terms of project design and preparation whilst supervisors will be limited to an advice and guidance role only. Supervisors will not specifically aid students with the style, presentation or content of the project.

 

Students will select their own topic and will work in a self managing manner with advice from the supervisor to produce a report of between 8000 and 10000 words.

 

Assessment Criteria :

Module Title	:	International Accounting
Module Code	:	ACFI3215
30 Credits – Level	:	3

Module Descriptions :

This module will look at the international framework for accounting.

It will look at and compare different approaches to developing accounting rules and regulations on the international stage.

It will also entail questioning the need for harmonisation and alternatives to harmonised standards.

We will look at current issues such as the EU move to international standards and the problems that economies in transition face.

This module will also look at the international practices of specific countries.

We will consider the impact of specific accounting problems such as goodwill, foreign currency and inflation and compare international practices.

Another important aspect of the module is looking at international accounting from the viewpoint of management.

We will look at control of global operations and transfer pricing issues.

 

Assessment Criteria :

Module Title	:	Marketing Of Services
Module Code	:	MARK 3004
15 Credits – Level	:	3

Module Descriptions :

The rapid growth of the service sector in the final half of the 20th century has led many nations to move from a manufacturing based economy to a service based economy. A major impetus of this shift has been the impact of the information age and the development of computer technology and advancements in telecommunications. By the year 2005 over 90% of new jobs will be based in the service sector, a quarter of those are expected to be in just two main industries: the health industry and business services. Other areas that are expected to have large gains in employment are the retail sector, government sector, financial services sector and computer and data processing services. All these industries have one thing in common – they are service organisations. For the 21st century it is vital that the next generation of managers have the skills and depth of understanding necessary to organise, develop and make successful strategic marketing decisions that are specific to service industries. This module aims to provide students with a working knowledge of the marketing of services and an understanding of the special nature of services and the consequences to marketing mix decisions. By the end of the course students should be equipped with the ability to design and develop strategic and tactical programmes necessary in the development of current and new service products. This module will acclimatise students to the subject through formal lectures and applied case studies to develop their theoretical knowledge to practical scenarios. As this module is a specialised marketing subject students will be expected to have a broad based knowledge of marketing and may have additionally specialised in other areas of marketing.

 

Assessment Criteria :

Module Title	:	Retail Marketing
Module Code	:	MARK 3005
15 Credits – Level	:	3

Module Descriptions :

Retailing is usually one of the largest sectors in the economy of any developed country. It is of critical importance to manufacturers and consumers alike. This module aims to demonstrate how the major marketing tools, which students should have already learnt, are currently used in the context of retail business. It achieves this through a combination of discussion and specific illustrations of the tools in use. The dynamism of the sector is legendary so the module uses up to date cases as a major vehicle for learning.

 

The module reflects major interests in positioning strategy, store choice and location, and the future development of retailing. These themes are reflected throughout the programme as being of significant use in current retail markets.

 

Assessment Criteria :

Module Title	:	Marketing Project
Module Code	:	MARK 3008
30 Credits – Level	:	3

Module Descriptions :

The Marketing Project is designed to give students the opportunity to pursue a topic of their individual interest. Students frequently expand on an area that has been of interest in previous marketing modules, link the study to issues that intrigued them from their work placements, or explore a topic that has not been studied in a formal module. With the guidance of a few lectures and appointments with an assigned project tutor, the project should demonstrate the application of academic theory to actual marketing situations. The module requires the student to be able to work independently and set their own goals in exchange for the opportunity to explore a topic that excites and interests them personally.

 

Assessment Criteria :

Module Title	:	Global Marketing Strategies
Module Code	:	MARK3012
15 Credits – Level	:	3

Module Descriptions :

This module builds on the International Marketing Module, so it is assumed that the student has at least a basic understanding of the subject. The module provides a more focussed look at the incentives and drives for firms to operate globally, as well as reviewing global strategies of firms.

 

Assessment Criteria :