Curriculum

Level IV – Year I

Primer to Education 2030

This highly practical course has been designed with the future in mind. Taking into consideration growing disciplines such as artificial intelligence, you will study several defined business areas that reflect the ever-changing needs of the market. These include modules such as Digital Transformation and Innovation in Business and Ethical and Responsible Leadership.

Employability is at the heart of our Bachelor in Management (Business Studies) (BMBS) course, you will also work on integrated case studies, which will give you the opportunity to hear from and gain insight into global brands such as Apple and Amazon. You will step away from the confines of your text books and apply your theoretical knowledge to practical business simulations set by executives from these global businesses.

You will receive an excellent grounding in all aspects of business management, incorporating knowledge from a range of disciplines such as accounting, economics, finance, human resource management, marketing, and sustainability.

A Bachelor in Business Management / BMBS degree from De Montfort University (DMU) can open up an exciting career path in a wide range of specialist areas such as project consulting, project management, and digital transformation. Previous graduates from this degree have gone on to successful careers in world-renowned organisations like PSB UK, Amazon, Dun & Bradstreet, Penner Group, Media Agility, Evalueserve, Founder, Avyay Advisors, Impetus Technologies, Social Posse, Ashford UK to name a few, and many more are successful entrepreneurs in varied industry sectors.

Education 2030 – A new approach to teaching – September 2022 onwards:

We want to ensure you have the best learning experience possible and a supportive and nurturing learning community. That’s why DMU is introducing a new block model for delivering the majority of their courses, known as Education 2030. [This will apply for new students commencing September 2022 onwards] The same model will be delivered on the Bachelor in Management (Business Studies) at DCBS in Year 1 and Year 2 and continued at DMU in Year 3. This means a more simplified timetable where you will study two subjects and two certification modules concurrently in a block, instead of several at once. That means you can focus more closely on each subject and absorb the learning materials in more depth with assessment/s completed before moving onto the next block You will have more time to get to know the teaching team and course mates.

At DCBS the Course model will be as closely aligned as possible, with DMU’s Education 2030 delivery structure to ensure a smooth transition to DMU in Year 3 – its our goal to help every student reach their ambition and to ensure you have the best learning experience possible, and we are working hard to introduce the new course structure, known as Education 2030. Not only will you have more time to engage with your learning, you will also receive faster feedback through more regular assessment and have a better study-life balance to enjoy other important aspects of university life and enhanced exposure through internships and other industry linkages– meaning your new home at DCBS and DMU is a supportive and nurturing learning community.

Benefits of block learning and teaching

Block learning and teaching benefits include:

Achieving better outcomes/grades: There is evidence from other universities in the UK, that this model leads to better grades and student progression due to the focus, care and attention you can give each module.
Focused learning: It will give you the space to properly focus on and absorb the teaching for each module before moving on to the next.
Dedicated teacher contact time: Our tutors will be able to be more responsive to individual student needs and more easily identify where you may need additional academic or wellbeing support.
Regular Feedback: Assessment marks and feedback will be returned to you following each semester. This means that rather than having to retain knowledge of multiple modules and then revisit them for the summer assessments, you will be assessed and given feedback more regularly
A stronger learning community: You’ll be with the same teaching team and group of course mates for each block, so you’ll really benefit from a close feeling of belonging. As a result of the focused timetables, you’ll also have fewer barriers to attend all classes and scheduled learning.
Supports study life balance and wellbeing needs: The focused block approach also allows you to fit your learning and better manage your wellbeing needs around your other life commitments. Block classes and the simpler timetable mean that students have more time for work, social life, caring responsibilities, sport, and everything else that’s important to you.
More opportunities to develop your skills: The block approach will increase the opportunities available to you to develop wider skills including entrepreneurial, wellbeing and life skills.

Modules’ Outline for BMBS – (Applicable from Academic Year – 2022 – 23 onwards)

Year one

Block 1: Foundations of Business Management

This module introduces students to the external context of business practice and understanding the impact of globalisation on business and an introduction to business law. Students are also introduced to the basic management functions of planning, leading, organising and controlling. Students can expect to learn about how key internal business functions are successfully integrated in business organisations and how this in turn positions organisations for external success. In addition, students can expect to be onboarded in the areas of academic research, writing and referencing skills.

Block 2: Introduction to Marketing

This module introduces students to core marketing principles, theories, and practices. It is expected that students will have a good understanding about the marketing process and will gain the ability to make critical reflections upon contemporary marketing practices from this module. The module is intended to provide both an introduction to the topic as well as providing students with a basic grounding in the theory and practice of marketing as a business management discipline.

Block 3: Accounting & Budget Management

This module will introduce students to marketing practices and concepts as applied to the fast-moving world of digital communications. Students will learn basic digital communication channels, and how they integrate to form persuasive digital marketing communications campaigns, placing particular emphasis on the role of social media.

Block 4: Human Resource & People Management

This module introduces students to the importance of managing people and organisational behaviour in the workplace. Students are also introduced to the interpersonal dynamics of politics, power, change, conflict. Students will consider how organisational reliance on technological advancement is reshaping the nature and character of “work”. They will further consider the impact this has on the human resource.

Joint Certifications

Co-curricular, non-credit bearing certification courses Besides the above modules, to enhance the learning, employability and make the students better equipped, DCBS and DMU will jointly certify the following courses –

Business in Global Marketplace
Soft Skills
Banking and Insurance
Business Communication

Year Two

Module Details can be accessed via the DMU webpage: Business Management BA (Hons) module details (dmu.ac.uk)

Block 1: Finance and Reporting for Management Decisions
Block 2: Contemporary Issues in Sustainable Business
Block 3: Business Research and Analysis
Block 4: Ethical and Responsible Leadership

Year Three

Modules to be taught on progression to Level 6 at DMU Please refer to the link: Business Management BA (Hons) module details (dmu.ac.uk)

See pre-Education 2030 version of this Course, for students currently progressing to Level 5 of the previous course – https://www.dcbsindia.org/BMBS/students-corner/student-handbook/

Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.

Level V – Year II

Marketing Communication

Module Title: Marketing Communication
Module Tutors: Poojae Sethi
Module Code: MARK 2306
15 Credits – Level: 2

Module Description

This module focuses on the promotional part of the marketing mix. Throughout the module you will study the theories behind marketing communications and look in detail at some of the advertising and promotional techniques used in the communications mix.. The objectives of this module are to give the students a working understanding of the marketing communications mix and its relationship with the marketing mix, to give students an understanding of the communications planning process and the stages involved in that process, to ensure students understand the structure of the marketing communications business and the working relationships within it and enable students to recognize the key elements of the marketing communications mix and the benefits of integrating the elements together.

Contemporary Management

Module Title: Contemporary Management
Module Tutors: Dr. Vibha Sahu
Module Code: CORP2165
15 Credits – Level: 2

Module Description

This module is designed to present the theories and practice in current management work place environments. Students are expected to expand their understanding of these issues through self directed learning and attendance of voluntary guest lectures.

Business Research Issues and Analysis

Module Title: Business Research Issues and Analysis
Module Tutors: Dr. Ratish Gupta & Dr. Shruti Maheshwari
Module Code: CORP2181
15 Credits – Level: 2

Module Description

The Business Research Issues and Analysis module provides an overview of the research process in business. It equips students with the necessary tools and techniques to prepare a business research proposal, execute this proposal, and analyse and interpret the data. It prepares students to analyse business problems and opportunities in general via a rigorous research process. After completing this module, students should have developed a critical mind and the research skills necessary for evaluation, synthesis and analysis. The module encourages students to become better independent learners.

This module will include lectures, tutorials, and computer laboratory work. The lectures explain and illustrate concepts and theories in business research. The tutorials provide opportunities for small group discussions and project presentation. The computer laboratory allows students to practice the use of Microsoft Excel in resolving managerial issues.

Brand Management

Module Title: Brand Management
Module Tutors: Poojae Sethi
Module Code: MARK 2313
15 Credits – Level: 2

Module Description

Brands are facing challenging times – and this module’s aim is to equip students with an understanding of the models and frameworks necessary for them to understand, develop and grow brands in a variety of organisational contexts. Structured to combine new product development and innovation, and subsequent brand development, the module allows the student to develop creative thinking skills and related business acumen. A combination of teaching and learning techniques will be utilised – including contemporary case studies, videos and role play. The theory will be explained and applied by tutors who have relevant experience managing products and brands for well-known companies. Would you like to be equipped with the necessary skills and knowledge to develop new products, set strategies for brands and manage them? If so, then this module is for you.

Performance Measurement in Organisations

Module Title: Performance Measurement in Organisations
Module Tutors: Pragati Sanghai
Module Code: ACFI 2208
15 Credits – Level: 2

Module Description

This module examines the measurement of organisational performance in the commercial, public and not for profit sectors. It also examines financial and non-financial measures looking at social accounting and ethics as well as traditional accounting frameworks.
It develops the critical and analytical skills in recognising the inter-relationships between accounting and non-financial performance and operations of organisations.
It will look at commercial organisations charities and other not-for-profit enterprises and will involve considerable in depth studies of specific organisations.
It will examine the mechanisms for internal performance measurement and the achievement of managerial performance when making decisions.

International Marketing

Module Title: International Marketing
Module Tutors: Yamini Chhajalany
Module Code: MARK2312
15 Credits – Level: 2

Module Description

On completion of this module you should thoroughly understand the complexity of international marketing. This module addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement. A range of topics are covered to build your understanding of the relevant theory as well as your ability to apply concepts and techniques.

Consumer Behaviour

Module Title: Consumer Behaviour
Module Tutors: Dr. Vibha Sahu
Module Code: MARK2303
15 Credits – Level: 2

Module Description

This module aims to provide an introduction to the various concepts and theories developed by the study of Buyer Behaviour and a consideration of how they may be used to achieve marketing objectives. These aims are achieved by providing examples from a range of concepts and demonstrating their practical application. This activity creates insight into a variety of buying processes and shows how marketing operations may affect buyers’ decisions.

Business & Finance Essentials

Module Title: Business & Finance Essentials
Module Tutors: Dr. Shruti Maheshwari
Module Code: ACFI2206
15 Credits – Level: 2

Module Description

This module has been designed in such a way that it will enable students with little or no prior knowledge of finance (but with a basic knowledge of mathematics and written communication of English), the need to comprehend the theoretical, practical and empirical aspects of financial management.

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