Dr. Shruti Maheshwari Associate Professor Ph.D, M.B.A, M.F.A, C.F.A, B.B.A Dr. Shruti Maheshwari is associated with DCBS from last ten years. She has keen interest in research with respect to individual investors, their investment pattern, psychology and financial markets & institutions. She has published various research papers in national journals. She has participated and also presented papers in national and international management conferences. Her doctorate is on Study of Psychographic Segmentation and Investment Pattern of Individual Investors. She has qualified UGC NET Exam in Management. She has successfully completed online certification and Faculty Development Program in Accounting and Research from Indian Institute of Technology, Madras offered by National Coordinator NPTEL. In past ten years she has tutored modules like Financial Accounting, Quantitative Analysis, Business Economics, Global Business Issues, Business Research Issues & Analysis and Financial Institutions and Markets. Her area of academic interest includes Financial Markets, Financial Management and Behavioral Finance.